He was the Executive Director of Digital Marketing for The Global Leadership Summit, the world’s largest leadership conference with an attendance of more than 400,000 people annually, and is a founder of the GLSnext app with 250,000+ downloads, and now in every country of the world. Prior to this, John led Sage Products’ medical eCommerce and retail marketing.
John is a graduate of Northwestern University with a Masters in Integrated Marketing Communications, and recently completed a graduate certificate in Communicating Value and Web Conversion from MECLABS and the University of Florida.
Plan for growth with a strategy that prioritizes testing and optimizing marketing channels with the highest potential revenue impact first. The marketing plan is customized based on your organization’s personnel and budgeting resources and includes (but is not limited to): current marketing channel analysis, reach assessment, data analysis, key marketing drivers and constraints, key strategies by channel, and budget recommendations.
Using a systematic methodology for increasing the probability of conversions on your website, John will apply the critical theories of offer response optimization, including techniques for creating compelling offers, in order to increase the response rate and number of times people engage with your digital environment.
Value Proposition Development
The essence of effective marketing is the message and the essence of the message is your value proposition. By clearly defining why your exclusive offering is appealing, and why someone should choose your organization’s offering, John will work with your team to craft your organization’s value proposition and to create a strategic messaging playbook.
Get a formal evaluation to review the businesses of one or more companies that compete, directly or indirectly, with your own. The benefits of conducting a competitive analysis include: 1) identifying your own weaknesses, 2) identifying the strengths that set you apart and can be emphasized in your marketing, 3) identify or confirm your unique value proposition 4) determine what factors drive success in your market space.
Search Engine Marketing (SEM)
Unlike traditional online advertising, you will save time, money and frustration with a systematic approach to optimize your best performing advertisements to grow conversions and sales and understand why your prospects say “yes” to buying from you. Each advertising campaign starts with a research question, hypothesis, and applying the scientific method to systematically grow the impact of your marketing.
Get the tools you need for more effective email campaigns, from email capture to sales conversion. An analysis of your current email messaging combined with proven optimization techniques will provide you with improved deliverability, increased open rates, and maximum click-through by crafting more effective email copy and design.