John Jordan

EXPERIENCED MARKETING, OPTIMIZATION & ANALYTICS CONSULTANT

Bio

John is a digital marketing consultant whose success in growing online sales and conversion has been featured in Target Marketing and MarketingExperiments.com.

He was the Executive Director of Digital Marketing for The Global Leadership Summit, the world’s largest leadership conference with an attendance of more than 400,000 people annually, and is a founder of the GLSnext app with 250,000+ downloads, and now in every country of the world. Prior to this, John led Sage Products’ medical eCommerce and retail marketing.

John is a graduate of Northwestern University with a Masters in Integrated Marketing Communications, and recently completed a graduate certificate in Communicating Value and Web Conversion from MECLABS and the University of Florida.

Expertise

MARKETING PLANNING

Plan for growth with a strategy that prioritizes testing and optimizing marketing channels with the highest potential revenue impact first. The marketing plan is customized based on your organization’s personnel and budgeting resources and includes (but is not limited to): current marketing channel analysis, reach assessment, data analysis, key marketing drivers and constraints, key strategies by channel, and budget recommendations.

MARKETING OPTIMIZATION

Using a systematic methodology for increasing the probability of conversions on your website, John will apply the critical theories of offer response optimization, including techniques for creating compelling offers, in order to increase the response rate and number of times people engage with your digital environment.

Value Proposition Development

The essence of effective marketing is the message and the essence of the message is your value proposition. By clearly defining why your exclusive offering is appealing, and why someone should choose your organization’s offering, John will work with your team to craft your organization’s value proposition and to create a strategic messaging playbook.

Competitive Analysis

Get a formal evaluation to review the businesses of one or more companies that compete, directly or indirectly, with your own. The benefits of conducting a competitive analysis include: 1) identifying your own weaknesses, 2) identifying the strengths that set you apart and can be emphasized in your marketing, 3) identify or confirm your unique value proposition 4) determine what factors drive success in your market space.

Search Engine Marketing (SEM)

Unlike traditional online advertising, you will save time, money and frustration with a systematic approach to optimize your best performing advertisements to grow conversions and sales and understand why your prospects say “yes” to buying from you. Each advertising campaign starts with a research question, hypothesis, and applying the scientific method to systematically grow the impact of your marketing.

EMAIL MARKETING

Get the tools you need for more effective email campaigns, from email capture to sales conversion. An analysis of your current email messaging combined with proven optimization techniques will provide you with improved deliverability, increased open rates, and maximum click-through by crafting more effective email copy and design.

Partners

John is an awesome gift to any team or organization.

Working with him has been one of the best decisions we’ve ever made – he’s technically brilliant, an expert teacher of hard concepts, keeps you (the client) feeling cared for at all times, and is a world-class teammate. Whether it’s building a website, crafting your digital marketing strategy, or solving a whole range of challenges, we would recommend John to any team. We’ll continue working with him on all of our digital projects; he’s the best at what he does.

David Mitchell

John has taken our web presence and social media marketing to the next level.

We proudly direct our customers to the custom website that John created for us. Even better, he delivered it on time and on budget. John makes our web and social media strategy go. The buzz around our business has increased dramatically since we began working with him. John successfully implemented our entire web marketing plan, and the results have been excellent.

Dr. Kyle Goerschler

John has been a valuable partner in several ventures my company has been a part of.

John has helped to take our values and shape them into something tangle that our clients and potential customers can engage with in tangible ways. Whether it is building a website or helping with marketing strategy, we would choose to use John again and again.

Todd Elliott

John was able to provide great insights from the start and guide us through a really helpful process to shape our marketing efforts effectively.

He was extremely professional and really flexible in his approach to fit with our capacity, which made a huge difference to us. John is a great communicator and was able to explain everything very clearly so that we felt confident we’d be able to use our learnings and findings from the work he did with us going forward. It was a pleasure working with someone so passionate about what they do – thanks John!

Catherine Clark
Alpha International

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