If you’ve had your fill of marketing theories, and you want tangible examples of successful marketing practices in real-world circumstances, then this webinar is for you. John Jordan, Executive DirectorContinue
Strategy // Optimization // Advertising
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He was the Executive Director of Digital Marketing for The Global Leadership Summit, the world’s largest leadership conference with more than 400,000 people in attendance annually, and is a founder of the GLSnext app with 250,000+ downloads now in every country of the world.
John led Sage Products’ medical eCommerce and retail marketing. He is a Masters graduate from Northwestern University’s Integrated Marketing Communications program, and is completing a graduate certificate in Communicating Value & Web Conversion from MECLABS and University of Florida.
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It feels like there’s never have enough time, money or headcount to do marketing testing and optimization “right.” The BIG WIN in in our marketing experimentation, whether it is conversions,Continue
SUMMARY:With 25 years’ experience in running The Global Leadership Summit, the marketing team was working with what they “thought” they knew about attendees. When they began testing, however, they realizedContinue
Since 2013 The Global Leadership Summit attendance has grown 59% through churches and organizations around the world. Apart from God’s obvious blessing, there are success factors that help fill churches that may serve your ministry as well.Continue
WEB DEVELOPMENT + OPTIMIZATION
Using a systematic methodology for increasing the probability of conversions on your website, John will apply the critical theories of offer response optimization, including techniques for creating compelling offers, in order to optimize the response rate and number of times people say “yes” in your digital environment.
Plan for growth with a plan that prioritizes testing and optimizing marketing channels with the highest potential revenue impact first. The marketing plan is customized based on your organization’s personnel and budgeting resources and includes (but is not limited to): current marketing channel analysis, reach assessment, data analysis, key marketing drivers and constraints, key strategies by channel, and budget recommendations.
The essence of effective marketing is the message and the essence of the message is your value proposition. By clearly defining why your exclusive offering is appealing, and why someone should choose your organization’s offering, John will work with your team to craft your organization’s value proposition and to create a strategic messaging playbook.
MARKET + COMPETITIVE RESEARCH
Get a formal evaluation to review the businesses of one or more companies that compete, directly or indirectly, with your own. The benefits of conducting a competitive analysis include: 1) identifying your own weaknesses, 2) identifying the strengths that set you apart and can be emphasized in your marketing, 3) identify or confirm your unique value proposition 4) determine what factors drive success in your market space.
Get the tools you need for more effective email campaigns, from email capture to sales conversion. An analysis of your current email messaging combined with proven optimization techniques will provide you with improved deliverability, increased open rates, and maximum click-through by crafting more effective email copy and design.
Unlike traditional online advertising, you will save time, money and frustration with a systematic approach to optimize your best performing advertisements to grow conversions and sales and understand why your prospects say “yes” to buying from you. Each advertising campaign starts with a research question, hypothesis, and applying the scientific method to systematically grow the impact of your marketing.
GET MORE INFORMATION ABOUT A DIGITAL MARKETING PARTNERSHIP
Complete the form below, and John will reach out to you shortly to set up a call to explain how a digital marketing partnership works, answer any questions you may have, and determine if there is a fit.