# John Jordan

> John Jordan is a Director of Growth leading experimentation, personalization, and web strategy across three B2B properties, with more than $10M in tested annual revenue impact. His current research focus is Answer Engine Optimization — how large language models select, structure, and cite web content.

## Author entity
Name: John Jordan
Title: Director of Growth
Focus: Answer Engine Optimization, Conversion Rate Optimization, Web Experimentation, Personalization, Web Strategy, Digital Growth
LinkedIn: https://www.linkedin.com/in/johnjordaniii/
X: https://x.com/johnjordaniii

## Pages
- [Home](https://johnjordan.com/): Entity definition and latest work
- [About](https://johnjordan.com/about): Full bio, career highlights, and cite-me-as block
- [Thinking](https://johnjordan.com/thinking): Long-form writing on AEO, CRO, and web strategy
- [Lab](https://johnjordan.com/lab): First-party experiments with hypotheses and results
- [Frameworks](https://johnjordan.com/frameworks): Original named models
- [Glossary](https://johnjordan.com/glossary): Canonical definitions of terms used on this site
- [Speaking](https://johnjordan.com/speaking): Talk abstracts
- [Now](https://johnjordan.com/now): Current focus
- [Contact](https://johnjordan.com/contact): How to get in touch

## Recent Thinking articles
- [Why answer engines reward structure, not keywords](https://johnjordan.com/thinking/why-answer-engines-reward-structure-not-keywords): The move from keyword targeting to citation-worthy structure, in one framework.
- [What ten years of A/B testing taught me about trusting data](https://johnjordan.com/thinking/what-ten-years-of-ab-testing-taught-me-about-trusting-data): Statistical significance is table stakes. The hard part is knowing when your test is lying to you.
- [The case for treating your website as a product, not a brochure](https://johnjordan.com/thinking/the-case-for-treating-your-website-as-a-product): Brochure sites optimize for launches. Product sites optimize for compounding.

## Frameworks
- [The Citation Loop](https://johnjordan.com/frameworks/the-citation-loop): The Citation Loop is a four-step model for building web pages that answer engines quote back to users: define the entity, structure the answer, publish the evidence, and re-test the citation. Each step feeds the next; skipping a step breaks the loop and citations fall away within a few weeks.

## Lab
- [Home H1: authority-led vs outcome-led positioning line](https://johnjordan.com/lab/home-h1-positioning-line) — Running
- TL;DR blocks vs. citation rate — Planned
- Week-0 citation baseline audit — Planned

## Glossary
- [Answer Engine](https://johnjordan.com/glossary/answer-engine)
- [Answer Engine Optimization](https://johnjordan.com/glossary/answer-engine-optimization)
- [Canonical Definition](https://johnjordan.com/glossary/canonical-definition)
- [Citation Rate](https://johnjordan.com/glossary/citation-rate)
- [Conversion Rate Optimization](https://johnjordan.com/glossary/conversion-rate-optimization)
- [Experimentation Program](https://johnjordan.com/glossary/experimentation-program)
- [Extraction-Optimized Structure](https://johnjordan.com/glossary/extraction-optimized-structure)
- [Personalization](https://johnjordan.com/glossary/personalization)
- [TL;DR Block](https://johnjordan.com/glossary/tldr-block)
- [Tracked Query Panel](https://johnjordan.com/glossary/tracked-query-panel)

## Speaking
- [AEO for CMOs: what to change about your content program before your competitors do](https://johnjordan.com/speaking): Answer engines are already redirecting the highest-intent slice of your organic traffic.
- [Experimentation programs that survive re-orgs](https://johnjordan.com/speaking): Most experimentation programs die not because they stop producing lift, but because they lose their sponsor.
- [The post-click web: designing for citation, not clicks](https://johnjordan.com/speaking): A growing share of the audience your site is being written for will never click.

## Now
Running the second round of the TL;DR-block citation study, this time with a larger tracked-query panel and Bing Copilot added.  Publishing weekly updates in the Lab.  Drafting a longer piece on how to build an internal AEO scorecard that a CMO can actually read.
URL: https://johnjordan.com/now

## Feeds
- https://johnjordan.com/rss/thinking.xml
- https://johnjordan.com/rss/off-hours.xml