Plan for growth with a strategy that prioritizes testing and optimizing marketing channels with the highest potential revenue impact first. The marketing plan is customized based on your organization’s personnel and budgeting resources and includes (but is not limited to): current marketing channel analysis, reach assessment, data analysis, key marketing drivers and constraints, key strategies by channel, and budget recommendations.
Using a systematic methodology for increasing the probability of conversions on your website, John will apply the critical theories of offer response optimization, including techniques for creating compelling offers, in order to increase the response rate and number of times people engage with your digital environment.
Value Proposition Development
The essence of effective marketing is the message and the essence of the message is your value proposition. Through effective value proposition development, you will be able to establish a long-term competitive advantage and clearly articulate why you stand out from major competitors. John will work with your team to create a strategy that optimizes and tests your value proposition through digital marketing channels.
Get a formal evaluation to review the businesses of one or more companies that compete, directly or indirectly, with your own. The benefits of conducting a competitive analysis include: 1) identifying your own weaknesses, 2) identifying the strengths that set you apart and can be emphasized in your marketing, 3) identify or confirm your unique value proposition 4) determine what factors drive success in your market space.
Search Engine Marketing (SEM)
Unlike traditional online advertising, you will save time, money and frustration with a systematic approach to optimize your best performing advertisements to grow conversions and sales and understand why your prospects say “yes” to buying from you. Each advertising campaign starts with a research question, hypothesis, and applying the scientific method to systematically grow the impact of your marketing.
Get the tools you need for more effective email campaigns, from email capture to sales conversion. An analysis of your current email messaging combined with proven optimization techniques will provide you with improved deliverability, increased open rates, and maximum click-through by crafting more effective email copy and design.