Lab

Experiments in the open

A working notebook of tests I run on this site. Because employer and client work stays confidential, the Lab is where the methodology, statistical rigor, and honest reporting live in public — including the null results.

Lab · Site CRORunning

Home H1: authority-led vs outcome-led positioning line

Hypothesis
An authority-led H1 (naming the research focus) will produce more About-page click-throughs and more contact-intent events than an outcome-led H1 (naming a business result).
Result
Running — reporting at end of quarter with wide intervals given traffic volume.
Delta
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