What I'm focused on right now

Research

Running the second round of the TL;DR-block citation study, this time with a larger tracked-query panel and Bing Copilot added. Publishing weekly updates in the Lab.

Writing

Drafting a longer piece on how to build an internal AEO scorecard that a CMO can actually read. The scorecard has to survive contact with a marketing all-hands, which is a stricter constraint than surviving contact with a search engine.

Speaking

Preparing the "AEO for CMOs" talk for two internal versions this quarter and one external appearance later in the year. Abstracts on the Speaking page.

Reading

Nate Silver on portfolio thinking, John Warrillow on transferable value, and — for the garden — the Chez Panisse Vegetables book, again.

The site itself

Running an A/B test on the home H1. The variants are on the Lab page. The test will settle in June with appropriately wide intervals given personal-site traffic.